Unlike many countries, gift-giving does not carry any negative connotations when doing business in China. Gift giving is considered an important way of showing courtesy. Gifts should always be exchanged for celebrations, or thanks for assistance. But expensive gifts are interpreted in Chinese culture as bribery. Refrain from giving expensive presents.
In business, show sensitivity to people's status. Give the same type of gift to people at the same level.
Remember, give a gift to the entire company, rather than an individual, and present the gift to the leader of the Chinese negotiating team. On presenting a gift to all the members of the Chinese group, it should be emphasized that it is a gift from the company that you represent, not a personal gift.
All business negotiations should be con-for example, a white or black wrapping symbolizes death. Red is the preferred color as this symbolizes luck. Don’t expect Chinese to unwrap the gift in front of you, rather it may just be put aside. This does not mean they are not grateful. Do not wrap a gift before arriving in China, as it may be unwrapped in Customs.